Then you embody a very special set of universal powers.
Your brand archetype profile will help you...
...to discover the ACTUAL reasons why people like you, want to work with you and want to buy from you.
You're a Supreme Leader
As a sovereign, you are the ultimate symbol of power and order, possessing an aura of regal privilege and royalty while embodying the perfect model of proper behavior. You are connected to tradition and status, and embody qualities of dignity, benevolence, and serenity.
Driven by a desire for growth and expansion, you are committed to furthering your "Kingdom" and accepting the responsibilities that come with immense power. Power and leadership are expressed in countless ways, and you can combine your sovereign archetype with others such as sage, seeker, warrior, or lover to create a more specific style and perspective.
As a sovereign, you symbolize the highest expression of collective power by representing what can be achieved through cooperation. So let your regal presence inspire you to strive for greatness, pursue your dreams with diligence and grace, and achieve the impossible through collective effort.
To establish and maintain a sense of power, control, and authority in their industry or field of expertise
Excellence. Success. Authority. Control. Exclusivity. Stability.
Nobility. Stability. Tradition. Rank. Benevolence. Responsibility. Diplomacy. Leadership. Confidence
Dictatorship. Domination. Entitlement. Greed. Manipulation. Misuse of influence. Righteousness
With great power comes great responsibility.
You want to establish a dominant and successful image, to maintain stability and order, and to be recognized as a leader in your industry or field of expertise
You strive to project an image of authority, competence, and exclusivity through high-quality products or services, and to create a strong brand identity that embodies the values of power and control
Losing control, being overthrown or challenged, appearing weak or incompetent, and not living up to your own high standards of success and achievement - these are your fears as a sovereign
4 TYPES OF THE SOVEREIGN
Which type do you identify most with?
The patriarch is the head of a family hierarchy who provides oversight, governance, and protection. This archetype is skilled at managing and distributing duties and is expected to attend to, defend, and protect those under their care, even if it means sacrificing its personal needs. Exhibiting traits of self-control, experience, and command, the patriarch inspires a sense of security, certainty, respect, and assurance in others.
The archetype of the ruler embodies authority and leadership, driven to take charge. Unlike the sovereign, the ruler's position is earned or self-made, rather than inherited or acquired by force. Unlike the patriarch, the ruler has no obligation to provide benevolent protection. Instead, the ruler must demonstrate expertise, a proven track record, and competence before assuming control. This archetype is pragmatic and values the creation of systems, institutions, and environments that are efficient, productive, and cohesive.
RUTH BADER GINSBURG
The Sovereign Brand Archetype Card
Use it to create a consistent brand
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Hanna Yarashuk Eichner
- Branding Strategist and Innovation Futurist