When you're a


Then you embody a very special set of powers.

Your brand archetype profile will help you...

...to discover the ACTUAL reasons why people like you, want to work with you and want to buy from you.

Explore the sovereign brand archetype below ↓


You're a Supreme Entertainer

As a Jester, you are the ultimate symbol of merriment and creativity, embodying the essence of lightheartedness, humor, and irreverence. You find joy in the art of amusement, becoming the life and soul of any gathering, wielding your wit and charisma like a sparkling scepter to spread laughter and positivity.

You navigate life with a carefree spirit, radiating joy and an infectious zest for new experiences. Your fearlessness is your crown, empowering you to take risks and venture into the unknown. You don't shy away from expressing your genuine thoughts and emotions, with your voice serving as the trumpet in your merry parade.

Embracing the Jester brand archetype is the ideal path for those who yearn to distinguish themselves from the commonplace, leaving an indelible mark on their audience. It's a delightful stage to flaunt your playful character and infuse fun into your personal brand. By adopting this archetype, you can showcase your unique sense of humor and innate creativity, enabling you to shine brilliantly amidst the throng.

Your Essence

core desire

To bring joy, fun, and lightness to the world, challenging norms and conventions through humor and playful mischief


Engaging. Relatable. Memorable. Versatile. Authentic. Stress-relieving. Inspiring. Disruptive. Energizing. Innovative.


Joy. Playfulness. Humor. Creativity. Freedom. Authenticity. Optimism. Spontaneity. Resilience


Inappropriate. Oversaturated. Misinterpreted. Inconsistent. Unpredictable. Disrespectful

You're only given a little spark of madness. You mustn't lose it.

- Robin Williams 

Your Journey


You want to infuse joy and laughter into your audience's lives, challenging the status quo with your playful irreverence and creating memorable, entertaining experiences


You engage your audience through humor, spontaneity, and creativity, breaking conventions and norms while promoting a light-hearted, enjoyable perspective on life


Being perceived as boring or dull, not being able to incite joy or laughter, and being taken too seriously, which could stifle your creativity and spontaneity

4 Expressions of the jester

Which type resonates with you the most?



The entertainer is a person who enjoys performing and brings joy to others through their use of humor, artistic talents, intelligence, and shock value. They crave social interaction and stimulation, living in the present and indulging in sensory pleasure. They are highly adaptable, perceptive, and intuitive, studying human behavior and expressing themselves through the arts. They are capable of evoking emotional reactions and can inspire others to become more aware of themselves and the world around them.


The judge embodies the potential for balancing justice and compassion. Driven by a belief in the power of reciprocity and altruistic punishment, this archetype is skilled at objectively weighing information, distinguishing fact from fiction, and advocating for wrongs to be righted.

With their impartial, logical, and discerning nature, the judge is an expert in the art of research and communication, and can hold numerous referential data points while executing strategic plans. Additionally, the judge possesses a variety of other skills, including mediation, arbitration, and cognitive counseling.


The provocateur is someone who brings to the surface hidden feelings of dissatisfaction in order to reveal the lack of humanity that often goes hand in hand with complacency. They can be divisive, but often possess charm and charisma. They are skilled communicators and have a natural ability to navigate complex social systems to identify the points of change. They see apathy as the enemy, and won't be ignored. They spur on risk-taking and open the door to exploring deeper aspects of life and happiness.


The archetype of the ruler embodies authority and leadership, driven to take charge. Unlike the sovereign, the ruler's position is earned or self-made, rather than inherited or acquired by force. Unlike the patriarch, the ruler has no obligation to provide benevolent protection.

 Instead, the ruler must demonstrate expertise, a proven track record, and competence before assuming control. This archetype is pragmatic and values the creation of systems, institutions, and environments that are efficient, productive, and cohesive.




casey neistat




chris rock


liza koshy


russell brand



Your jester Brand Archetype Card

Click to enlarge and make a copy


Ready to Build a Powerful, Prosperous Personal Brand

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If you want to connect to your personality, passions and purpose to attract exponentially more clients and 20x more top talent...

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We've WOrked With INDIVIDUALS From


Dear favourite individual,

In the old days where, when, and how you worked were defined by the employer. If it didn't fit your individual needs, the results were work to rule, burnout, and health issues.

Now you can create your own system with digital tools, attuned to your unique individuality. Do the things that give you energy and outsource the rest.

Follow your purpose and choose the people you want to work with. Live at the most beautiful places around the world, work when, where and how much you want.

If you are a free-spirited and venture loving personality like us at Monetizing Individuality, it's almost impossible to not seize this great opportunity. It was never easier. The time is now.

Design your life and work so that it makes you free, efficient and happy

Who's Behind Monetizing Individuality?

Marc Eichner

  • Taught 47 founders and entrepreneurs how to build and leverage their personal brand
  • Featured in Washington Post & Sueddeutsche Zeitung
  • 18,000 Followers on LinkedIn

Adi Suja

  • Grew his Personal Branding LinkedIn Agency to 23 employees in 3 years
  • Generated 100+ Mio Content Views for clients
  • 45,000 Followers on LinkedIn

Hanna Yarashuk

  • All-in-one: Branding Genius, AI Specialist, Intercultural Expert, Futurist
  • Worked for Global Brands in Dubai, the US, and China
  • Not on (Un)Social Media


No chasing clients, partners and talent for your business! Expressing your individuality draws the right people into your world.

Grow Magical Brands

Tinder your creative spark with your intuition and instincts to create authentic personal and business brands that magnetically draw clients that you love working with into your world. 

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As a CreatorPreneur you want to invest your resources as efficient as possible. Use smart growth marketing techniques to skyrocket your authentic visibility. Create measurable results fast.

Embrace Slow Marketing

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