When you're a


Then you embody a very special set of powers.

Your brand archetype profile will help you...

...to discover the ACTUAL reasons why people like you, want to work with you and want to buy from you.

Explore the sovereign brand archetype below ↓


You're a Supreme Unifier

As a citizen, you are the ultimate symbol of unwavering personal integrity, fairness, and equity, committed to fostering a strong sense of community. As the embodiment of purpose and meaning, every action you take is grounded in your deeply held beliefs. Finding fulfillment through service, stewardship, contribution, and moral leadership, you dare to stand tall on principle, radiating energy and optimism while navigating the world with pragmatism and a measured pace.

With a selfless heart, your identity is forged through the experiences of camaraderie, not subjugation or dominance. You are guided by the belief that our shared humanity relies on positive action for the greater good and the celebration of diversity. Embracing responsibility as the path to true freedom, you refuse to be bogged down by partisan politics, choosing instead to be a conscious change-maker, wielding the power of sacrifice and innovation to tackle the challenges of our time.

A systems thinker with faith in humanity's ability to make a positive impact, you see the value in the collective and strive to build a better world for us all. Embrace the essence of the citizen archetype and feel the thrill of living a life guided by purpose and purposefulness.

Your Essence

core desire

 To create a sense of belonging, equity, and unity, working towards the common good and fostering a better world for everyone


Consensus-building. Commitment. Solidarity. Diplomacy. Collaboration. Accountability. Adaptability. Altruism. Perseverance. Resilience


Community. Equality. Integrity. Responsibility. Collaboration. Inclusivity. Sustainability. Empowerment. Service


Bureaucracy. Groupthink. Polarization. Overcommitment. Conflict. Inequality. Cynicism. Skepticism. Factionalism. Stagnation

My country is the world and my religion is to do good.

- Thomas Paine

Your Journey


You want to establish a dominant and successful image, to maintain stability and order, and to be recognized as a leader in your industry or field of expertise


You strive to project an image of authority, competence, and exclusivity through high-quality products or services, and to create a strong brand identity that embodies the values of power and control


Losing control, being overthrown or challenged, appearing weak or incompetent, and not living up to your own high standards of success and achievement - these are your fears as a sovereign

4 Expressions of the CITIZEN

Which type resonates with you the most?



Fueled by the desire to feel connected and part of a community, the everyman holds a steadfast belief that every person deserves equal respect, regardless of their background, status, age, ethnicity, or beliefs. The everyman lives life like a good neighbor, always striving to do what is right, without seeking recognition or drama. With a warm and genuine charm, the everyman embraces a relaxed, easy-going lifestyle, choosing to be low-key, non-threatening, and always ready to lend a helping hand.


As the ultimate connector, the networker brings together diverse communities of peers for the benefit of all. With a talent for discovering common ground among people, the networker is driven to expand its circle of influence by forging powerful alliances and making meaningful connections. Possessing an innate emotional intelligence, the networker is attuned to the needs of others and effortlessly puts them at ease with their charming storytelling and infectious charisma. Often seen as the life of the party, the networker is a natural friend-maker and a master at building thriving social networks.


Fueled by a burning desire for social change, the advocate is committed to transforming societal issues and empowering individuals to raise their voices for a cause, no matter how controversial or overlooked it may be. Driven by a passion for "compassion in action," this archetype sparks empowerment and progress by bringing people together, igniting their sense of purpose, and defending those who cannot yet advocate for themselves. A fearless defender of the underdog, the advocate inspires others to join the fight for what is just and right.


A true embodiment of selflessness, the servant is a versatile and compassionate figure, taking on roles ranging from support to servant leadership. With a spirit of service, not subservience, the servant is dedicated to enhancing the lives of others through diligent and humble stewardship. Driven by a calling to serve, this archetype is a tireless helper, freely choosing to offer assistance without the expectation of recognition or reward. For the servant, the satisfaction of serving is its reward.




Henry Kissinger


amal clooney


Pope Francis


emma whatson




michelle obama

Your citizen Brand Archetype Card

Click to enlarge and make a copy


Ready to Build a Powerful, Prosperous Personal Brand

That Multiplies the Growth of Your Business?

If you want to connect to your personality, passions and purpose to attract exponentially more clients and 20x more top talent...

...then book a Clarity Call, because we're going to show you how.

We've WOrked With INDIVIDUALS From


Dear favourite individual,

In the old days where, when, and how you worked were defined by the employer. If it didn't fit your individual needs, the results were work to rule, burnout, and health issues.

Now you can create your own system with digital tools, attuned to your unique individuality. Do the things that give you energy and outsource the rest.

Follow your purpose and choose the people you want to work with. Live at the most beautiful places around the world, work when, where and how much you want.

If you are a free-spirited and venture loving personality like us at Monetizing Individuality, it's almost impossible to not seize this great opportunity. It was never easier. The time is now.

Design your life and work so that it makes you free, efficient and happy

Who's Behind Monetizing Individuality?

Marc Eichner

  • Taught 47 founders and entrepreneurs how to build and leverage their personal brand
  • Featured in Washington Post & Sueddeutsche Zeitung
  • 18,000 Followers on LinkedIn

Adi Suja

  • Grew his Personal Branding LinkedIn Agency to 23 employees in 3 years
  • Generated 100+ Mio Content Views for clients
  • 45,000 Followers on LinkedIn

Hanna Yarashuk

  • All-in-one: Branding Genius, AI Specialist, Intercultural Expert, Futurist
  • Worked for Global Brands in Dubai, the US, and China
  • Not on (Un)Social Media


No chasing clients, partners and talent for your business! Expressing your individuality draws the right people into your world.

Grow Magical Brands

Tinder your creative spark with your intuition and instincts to create authentic personal and business brands that magnetically draw clients that you love working with into your world. 

Create Superfans Communities

Your superfans communites help to increase brand awareness, client loyalty and economies of scale. Implement a clear Go-To-Community Strategy to grow an asset that continuously creates value for you.

Skyrocket Your Business

As a CreatorPreneur you want to invest your resources as efficient as possible. Use smart growth marketing techniques to skyrocket your authentic visibility. Create measurable results fast.

Embrace Slow Marketing

Plant the seeds for long-term, sustainable, organic, word of mouth results without hype or pressure. Achieve results you can lean on and feel great about achieving. Go deeper into what really matters.

Join 47+ CreatorPreneurs Who Are Monetizing Their Individuality

Schedule a clarity call and we'll find out if and how we can help you accelerate your business.


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